For knowledge-driven SMEs and B2B service providers in sectors like law, real estate, accountancy and digital technology, Jonkman Strategie offers specialized AI visibility strategy. He analyzes how AI models such as ChatGPT and Perplexity currently find, understand and recommend your organization, then builds a concrete route to fix what blocks you and strengthen what works. His Agentability Framework measures this across five dimensions in 90 data points, repeated after 90 days to track real progress.
SME entrepreneurs and B2B service providers whose clients choose based on expertise, reputation and trust
Exclusive focus on AI visibility as a specialism, not as a side service, backed by deep analysis and hands-on execution by the same person who does the thinking
Jonkman Strategie does not offer SEO, social media management or general marketing. The entire practice focuses on how AI models retrieve and recommend your organization, which means the analysis and strategy are built specifically for that problem.
The combination of investigative research skills and precise writing means the analysis goes deeper and the resulting content strategy is built to be understood and cited by AI systems, not just indexed by search engines.
The person who analyses your situation is the same person who builds and executes the strategy. There is no account manager between you and the work.
The Agentability Framework measures AI visibility across 90 data points, then repeats the same measurement after 90 days. You can see whether your position in AI recommendations actually changed.
Active focus on sectors where trust and expertise drive purchase decisions: law, real estate, accountancy, digital technology and broader professional services. This is not a generalist practice applied to any industry.
The Agentability Framework structures every engagement around five dimensions that together determine how AI systems understand and recommend an organization. The process starts with measurement, moves through targeted repair work and closes with a second measurement to confirm what changed. Every step is executed by the same person, which keeps analysis and strategy connected.
Mapping how AI models currently describe your organization: what name, role, expertise and value proposition they associate with you, and where the gaps or inaccuracies are.
Analyzing which other entities, organizations, topics and authorities AI systems connect to your name, and identifying missing or weak associations that reduce your relevance in AI-generated answers.
Reviewing the digital infrastructure behind your visibility: website structure, existing content, schema data and the way your expertise is presented across platforms that AI models use as sources.
Assessing the signals that indicate credibility to AI systems: third-party references, publication history, credentials and the structured proof behind your claimed expertise.
Checking whether the information AI systems hold about you is current, consistent and aligned with what you actually offer today, then building a plan to close the gaps and maintain accuracy going forward.
Clients of Jonkman Strategie gain a clear, honest picture of where they stand in AI systems today, and a concrete route to improve that position. The case of RAUWgesproken de Podcast illustrates what the analysis delivers: not reassurance, but precise identification of where friction exists and why.
The AI visibility analysis identified exactly where the podcast's digital presence was unclear to AI models, described by the client as a mirror that did not lie. The client's words: 'Martijn looked at RAUWgesproken and said what nobody had said so clearly before. Not that it was going well, not that it could be better. But exactly where it was causing friction and why.'
Every Agentability engagement starts with 90 structured measurements across five AI models, giving clients a documented starting point against which progress is measured after 90 days.
Results are focused on B2B sectors where AI recommendations carry commercial weight: law, real estate, accountancy, digital technology and professional services, where a client choosing based on trust may ask an AI model before they ask a colleague.
Through the Clarity service, organizations gain a documented overview of their AI usage ahead of the transparency obligations that apply from 2 August 2026, without needing an in-house legal or compliance team to start the process.
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SEO and AI visibility address different systems with different logic. Search engines rank pages. AI models build answers from structured knowledge about entities, relationships and authority. An organization can rank well in Google and still be invisible or misrepresented in ChatGPT and Perplexity. If your clients operate in a B2B sector where trust and expertise drive decisions, both matter, and they require separate, focused work.
The starting point is a free 45-minute Strategic Consultation, which gives you a first read on your AI visibility situation. The Agentability service starts at 497 euros excluding VAT. For organizations that need a full authority-building trajectory, Provenance starts at 17,997 euros excluding VAT for a five-month engagement. Organizations navigating EU AI Act compliance can access the Clarity service from 1,797 euros excluding VAT.
The practice is built for knowledge-driven SMEs and B2B service providers in sectors where expertise, reputation and trust determine whether a client chooses you. Law firms, real estate professionals, accountants, digital technology companies and broader professional service providers are the primary focus. If your clients make decisions based on who they trust, AI visibility is a commercial variable worth measuring.
The Agentability Framework runs 90 structured measurements across five AI models, covering five dimensions: Identity, Relations, Context, Authority and Actuality. It documents how AI systems currently describe your organization, which questions prompt a mention of your name and which do not, and where the gaps are. The same measurement is repeated after 90 days so the change is visible in actual AI output, not in proxy indicators.
Jonkman Strategie does not offer general SEO, social media management, paid advertising or broad digital marketing packages. The focus is exclusively on AI visibility and AI compliance readiness. For organizations that need legal or privacy advice as part of their AI Act compliance work, Jonkman Strategie identifies where that expertise is needed and points you toward the right specialists, but does not provide legal counsel.
The free 45-minute Strategic Consultation is the place to start. You get a first honest read on how AI systems currently see your organization, with no commitment beyond the conversation.